Cookie Policy

1. General Provisions

This Cookie Policy (the “Policy”) explains how the Floral.am technology platform (referred to as “Floral.am,” the “Platform,” or “we”) uses cookies and similar technologies.

This Policy applies to the official Floral.am website at https://floral.am, partner management dashboards, and online stores created through Floral.am, to the extent that the relevant technologies are used or managed by Floral.am.

Partner stores may use additional technologies for which they bear the relevant responsibility under applicable law.

2. What Are Cookies?

Cookies are small text files that websites store on a user’s device to support website functionality, remember preferences, or collect information about website usage.

In addition to cookies, similar technologies may be used, including:

• Local Storage;
• Session Storage;
• pixel tags;
• technical identifiers;
• other browser storage and measurement mechanisms.

For the purposes of this Policy, the term “cookies” also includes similar technologies where appropriate.

3. Categories of Cookies

3.1. Strictly Necessary Cookies

These cookies are necessary for the core functions of the website and Platform.

They may be used for:

• user authentication;
• maintaining login sessions;
• account security;
• shopping cart and checkout functionality;
• technical security;
• storing cookie preferences.

Disabling these cookies may interfere with the website’s essential functions.

They are used without separate consent only where permitted by applicable law.

3.2. Functional Cookies

Functional cookies may remember user preferences, including:

• selected language;
• display settings;
• previously selected features.

If a particular cookie is not necessary to provide a service requested by the user, it is activated only where an appropriate legal basis exists, including consent where required.

3.3. Analytics Cookies

Analytics cookies are used to evaluate website traffic and performance.

Floral.am uses Google Analytics to obtain statistical information about website usage.

This information may include:

• page views;
• visit and session data;
• visitor interactions;
• general device and browser characteristics;
• traffic sources;
• website performance metrics.

Analytics cookies that require consent are activated only after the relevant consent has been obtained.

4. Analytics and Technical Services We Use

4.1. Google Analytics

Floral.am uses Google Analytics to analyze website traffic, user interactions, and service performance.

Google Analytics may use cookies and other technical identifiers to collect statistical information about visits and user actions.

Data may be processed by Google in accordance with its applicable terms and privacy policy.

More information: https://policies.google.com/privacy

4.2. Google Tag Manager

Floral.am uses Google Tag Manager to manage analytics and other technical tags on the website.

Google Tag Manager is a tag management system and does not necessarily place cookies itself.

However, services activated through it may use cookies and process data.

Floral.am must ensure that tags requiring consent are activated only when the relevant consent has been obtained.

More information: https://policies.google.com/privacy

5. Examples of Cookies

The following are possible examples of cookies associated with the technologies used. Their actual presence, names, and retention periods depend on the website’s specific configuration.

This table is not exhaustive. The actual list of cookies may change depending on technical configurations and the services used.

6. Purposes of Using Cookies

Floral.am may use cookies and similar technologies for the following purposes:

1. Ensuring the normal operation of the website and services.
2. Authenticating users and managing sessions.
3. Protecting accounts and transactions.
4. Remembering language and other preferences.
5. Supporting shopping cart and checkout functionality.
6. Analyzing website traffic and performance.
7. Identifying technical issues.

7. First-Party and Third-Party Cookies

First-party cookies are set directly by the website a user visits and may support essential functionality or remember preferences.

Third-party cookies may be associated with external services, including Google technologies.

Third parties may process the data they receive in accordance with their own terms and privacy policies.

Floral.am does not control all data processing activities carried out by independent third parties.

8. Cookies in Partner Stores

Online stores created through Floral.am may use cookies necessary for the Platform’s core functions, including shopping carts, checkout, user sessions, and security.

Partners may use additional analytics or marketing technologies if the Platform provides such functionality.

Each partner store is independently responsible for establishing the legal basis for its chosen additional technologies, providing the required information, and obtaining any necessary consent.

The presence of Google Analytics on the main Floral.am website does not, by itself, mean that this technology is active in every partner store.

9. Cookie Retention Periods

Cookies may be:

Session cookies — used during a session and generally expire when that session ends.

Persistent cookies — stored for a defined period depending on their technical purpose and configured expiration.

Retention periods for Google Analytics and other service cookies may vary depending on technical settings and the relevant providers’ terms.

Floral.am aims to use retention periods that are necessary and proportionate to the relevant purposes.

10. Consent and Preference Management

Where applicable law requires consent, non-essential cookies and tracking technologies are not activated before the relevant consent has been obtained.

Users may be offered the following choices:

• accept all permitted cookies;
• reject non-essential cookies;
• select individual categories;
• subsequently change or withdraw consent.

Consent for analytics cookies must be manageable separately where necessary to meet applicable legal requirements.

Withdrawal of consent does not affect the lawfulness of processing that was lawfully carried out before withdrawal.

Strictly necessary cookies may continue to operate where permitted by law and required for essential website functions.

11. Managing Cookies Through Your Browser

Users can manage cookies through their browser settings.

Most browsers allow users to:

• view stored cookies;
• delete individual cookies or all cookies;
• restrict the use of certain cookies;
• block third-party cookies.

Blocking all cookies may interfere with essential functions, including account login, shopping carts, and checkout.

Deleting cookies through browser settings does not always automatically stop all external tracking technologies. Therefore, users should also use the website’s consent management mechanism where appropriate.

12. Personal Data Protection

Certain information obtained through cookies and similar technologies may constitute personal data or be associated with an identifiable individual.

Such data is processed in accordance with Floral.am’s Privacy Policy and applicable law.

Data processing by Google and other external services may also be subject to their own terms.

For additional information, users may review Floral.am’s Privacy Policy.

13. Changes to This Policy

Floral.am may update this Policy to reflect:

• changes in legislation;
• introduction of new technologies;
• changes to analytics and marketing services used;
• development of Platform features.

The updated version will be published at https://floral.am, indicating the date of the latest update.

Where a change requires renewed consent, it will be obtained in accordance with applicable law.

14. Contact Us

If you have questions about this Policy or the use of cookies, you may contact us.

Floral.am

• Website: https://floral.am
• Phone: +374 96 030036
• Email: [email protected]